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automated teller machine

An automated teller machine increases existing business. The typical atm customer will spend 20-25% more than a non-atm customer, according to research conducted by AT&T Global Information Solutions.
An automated teller machine generates new business. Customers are more likely to seek out a location with an automated teller machine; in addition to convenience, there are a number of safety benefits associated with an in-store automated teller machine, according to survey results published in Petroleum Marketer magazine.
An automated teller machine provides additional revenue streams. Each atm withdrawal transaction generates surcharge ("convenience fee") income for the owner of the automated teller machine. Additionally, an automated teller machine can provide revenue from on-screen advertising, couponing, and alternative media (e.g., prepaid phonecards, postage stamps) dispensing opportunities.
An automated teller machine reduces risk and lowers costs. Having an automated teller machine on the premises can reduce the number of bad checks and cut credit card expenses because customers have the option of withdrawing cash instead.
An automated teller machine pays for itself. With break-even points below 100 transactions per month, even a low traffic location can more than pay for an automated teller machine from surcharge revenues alone.


automated teller machine

Platinum ATM features full product lines from all the top manufacturers in the industry coupled with carefully selected processing services designed to complement and enhance that quality. Together, they provide the finest cash dispensing solution in the industry. For more details, please visit our ATM Product Lines area.

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automated teller machine